Traditional speakers use a voice coil to drive a cone, whose motion ultimately creates the sound.  In contrast, DML speakers use an exciter which causes the entire media it is attached to to vibrate to produce sound. 
The position of the exciter is crucial.  Incorrect placement leads to increased resonance and subsequently poorer acoustic response.

Hanging in the corner of the living room.  Corners tend to emphasize bass, which DML speakers have a hard time producing.

Demonstration of the DML panel working.

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